Victoria’s Secret Fantasy Bra Returns for 2026 Fashion Show After 8 Years – Here’s What We Know

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The Victoria’s Secret Fantasy Bra is making its long-awaited return!
The famous jeweled design is coming back to the runway at the 2026 Victoria’s Secret Fashion Show on Sunday (October 18), marking its first appearance in eight years.
Victoria’s Secret confirmed the return on October 15, revealing that this year’s design was created in partnership with luxury jewelry brand Jacob & Co.
The show is taking place in Los Angeles, with the Fantasy Bra’s return among the night’s major announcements.

What Do We Know About the 2026 Victoria’s Secret Fantasy Bra?
The new Fantasy Bra was designed by Jacob Arabo, the founder of Jacob & Co., in collaboration with Victoria’s Secret.
According to Victoria’s Secret’s official behind-the-scenes feature, the design was inspired by Jacob & Co.’s Rare Touch Jewelry Collection, which uses flexible precious metal structures that move with the body.
The bra features diamonds in different shapes and sizes, including the jeweler’s proprietary Angel-Cut diamonds.
The design was created to move like traditional lingerie despite being made from precious metals and gemstones.
“I wanted to create the most expensive Fantasy Bra ever made, but value alone was never enough,” Jacob said in a statement.
Victoria’s Secret Chief Creative Officer Adam Selman also explained why the brand chose to work with the jeweler.
He praised Jacob‘s creativity and craftsmanship, as well as his ability to design pieces around the person wearing them.
The finished design will be unveiled during tonight’s runway show.
How Much Is the 2026 Victoria’s Secret Fantasy Bra Worth?
According to Cosmopolitan, a Jacob & Co. designer revealed in a behind-the-scenes video that the bra’s centerpiece diamond alone is valued at $22 million. However, the total valuation of the finished Fantasy Bra has not been officially announced.
The new creation could surpass the previous record set by the $15 million Red Hot Fantasy Bra worn by Gisele Bündchen in 2000, but that comparison cannot be confirmed until the complete valuation is established.
Who Wore the Last Victoria’s Secret Fantasy Bra?
The last Fantasy Bra appeared at the 2018 Victoria’s Secret Fashion Show, when Elsa Hosk wore the Dream Angels Fantasy Bra.
That design was valued at $1 million and featured more than 2,100 Swarovski Created Diamonds, along with responsibly sourced topaz.
The Fantasy Bra tradition began in 1996, when Claudia Schiffer modeled the first design.
Over the years, other famous models selected to wear Fantasy Bras have included Tyra Banks, Heidi Klum, Adriana Lima, Alessandra Ambrosio, Candice Swanepoel and Jasmine Tookes.
In 2014, Adriana and Alessandra both wore Fantasy Bras during the same show, with each design valued at $2 million.
You can also look back at every Victoria’s Secret Fantasy Bra ranked by price in our previous roundup.
Who Will Wear the 2026 Fantasy Bra?
Victoria’s Secret has not yet announced which model will wear the new Fantasy Bra.
The brand is saving the reveal for tonight’s fashion show, which begins at 7:30 p.m. ET.
This year’s confirmed runway lineup includes returning models Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Elsa Hosk and Gigi Hadid, among others.
However, the brand has not indicated that any particular model will receive the honor.
The show will stream live for free on Victoria’s Secret’s official YouTube channel and social platforms.
The model wearing the 2026 Fantasy Bra will be revealed during the broadcast.

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